Art as an Investment?
“Beauty is truth, truth beauty”—that is all/Ye know on earth, and all ye need to
—John Keats, “Ode on a Grecian Urn”
Well, yes, but many who collect works of art—whether Grecian urns or Ming vases,
Rembrandts or Warhols—and many who share the growing interest in art as an investment
have several major practical questions for which they seek answers.
Perhaps the first is simply: Is art a good investment?
Jianping Mei and Michael Moses, two professors at New York University’s Stern School
of Business, have done extensive research that bears on this question. John Dobosz
on Forbes.com (09.09.03) reports that over a number of periods of time, the Mei/Moses
All Art Index (based on data from paintings that came to market in New York or London
more than once since 1875) has outperformed the S&P 500-stock index. For example:
It topped the S&P 500 by 1.2% over the last 50 years; by 8.0% over the last
five years; and by 18.2% over the last three years.
Note: An index is an unmanaged measure of performance. It is not possible to invest
in an index. But although past performance is no indicator of future results, such
statistics may suggest that discerning investors might at least want to give some
thought to adding art to their portfolios.
The next major question that investors might ask is: What function could art serve
in a portfolio?
Godfrey Barker, in an article entitled “Give ’Em Shelter” (Forbes, 12.24.01), provided
several classic examples of what he calls “art’s role as a refuge.” For example,
the stock market swooned in October 1987. Yet in November 1987 a Van Gogh sold for
a record $53.6 million. Similarly, in 2001, with New York City staggering under
the impact of recession, terrorism and war, sales at the major auction houses set
records for more than 30 artists.
In his article Barker explores the implications of a study by Mei and Moses of art
values during 27 recessions and four wars. The study indicates that art values tend
to hold up well during periods of economic difficulty and that art indexes outperform
major stock indexes during times of war. A corollary to art’s investment role in
tough times, Barker adds, is that in better economic times—such as the tech boom
of the 1990s—and in peacetime, collectors may be “likelier to invest elsewhere for
quicker and better returns.”
Peter Scott S. Sahlman, head of an art consultancy, noting the research by Mei and
Moses on the different rhythm that price appreciation for fine art has from that
for stocks, advocates a role for art as a balancing or stabilizing asset. He says:
“By buying fine art at the correct price your hard asset art portfolio can balance
your securities, real estate, bond and hedge fund portfolio. When fine art is bought
below gallery/retail prices [for example, by a shrewd buyer or professional consultant]
it will stabilize the volatility of your entire portfolio and position your art
collection for upside appreciation.”
However, investors intrigued by these possibilities should also remember the old
saying “Buyer beware” and so should ask: What caveats should I bear in mind when
seeking to invest in art?
Sahlman’s Web site (http://www.sahlman.com/art_advisory services) has a good list
of such caveats, as does Standard & Poor’s publication “Investing in Fine Art.”
Some of the most important ones are:
• Anything that can be said about art as an investment obviously applies only to
genuine art and not fakes or forgeries. Investors need to be able to find out what
is authentic and what is not.
• Art prices may be quite unpredictable, and investment horizons may run for decades.
(That is why investments in art often end up as parts of estates.)
• The market for art is generally illiquid—the ability to convert a holding into
cash expeditiously is limited.
Many investors over the years, though, would attest that such risks are manageable.
But when buying art, there is one truth that above all others serves to make the
risks worth taking: If you buy something only because you love it for its beauty
or some other aspect of aesthetic or personal appeal, you can never really lose.
Keats would, surely, agree with that.