How to Take Your Small Business to the Next Level
By Alan Olsen
Are you looking for ways to give your small business a boost? Do you want your small business to shed its “small” description? Owning and running a small business has several challenges. In many cases, you have to wear multiple hats and do most of the work. The road to success can be long and difficult. However, there are things you can do to take your small business to the next level.
Focus on the Big Things
The key is to prioritize and focus on the most important things. Every business is different, so there is no one-size-fits-all answer to improving your chances of success. However, there are some important parts of your business that you can’t overlook. How you perform on these four parts, or categories, will generally make or break your company. They are:
• Processes and Productivity
• Sales and Marketing
• Strategy for Growth
One Step at a Time
So now that you know what you need to focus on, you need to make a plan to get started.
Productivity–You have to start by looking at your workflow, or the processes you have in place for your day-to-day responsibilities. Then look at your productivity. Could you be more productive by realigning, shifting,or changing your processes? Start by creating a list of all your tasks, and then prioritize those tasks. Keep track of how things go for a week and make a note of what works and what needs improvement. Perhaps you’ll find that you need to change your processes in order to maximize your productivity.
Sales & Marketing–although this isavital part of any company’s success, many small business owners have trouble giving it enough attention. With so many other things to focus on, sales and marketing tend to be ignored first. That is a mistake, evenif business is going well.Take the time to evaluate which marketing channels are working the best, and which ones are not as successful. Also study other potential marketing channels that you haven’t explored before. You might want to hire a professionalmarketing or SEO company to help with the process. Whatever you choose, don’t overlook or underestimate, the value of good marketing.
Technology–whether you embrace it or not, technology is an important part of any company. If you haven’t embraced technology then it’s time to change course. Take the time to learn which programs, software and apps will benefit your company, and then take the necessary steps to implement them. Ignoring technology is not an option.
Strategy for Growth–one of the biggestchallenges small business owners face is growing their business. Theyare often so busy working INtheir business that they just don’t have any spare time to work ONtheir business. If this is you, then you need to take a step back and look at your business plan. Are you accomplishing your goals? Are you headed in the right direction? Now might be a good time to reevaluate where you want to be and what you want to accomplish long-term. Take some time to examine your growth strategy and come up with a plan to accomplish it.If you don’t have one, now is the time to start one.