How Are the Ultra Wealthy Spending Their Money?
By Alan Olsen
If you were extremely wealthy what would you spend your money on? Chances are
if you’re reading this, then you don’t have to dream about being extremely wealthy;
you already have plenty of money at your disposal. So what comes to mind? What
are people like you spending their money on? Perhaps luxurious vacation homes in
exotic locations are high on the list. Maybe a private airplane or a fleet of
breathtaking yachts would be on the list. Expensive jewelry, art collections, or even
rare wine collections could all be common items the wealthy are pouring their
money into. However, it seems that one type of collection is a favorite with many of
those who count themselves among the world’s super-rich: cars.
Luxury Vehicles Top the List
In fact, according to the consulting firm Bain & Company, luxury car sales are
expected to grow 8 percent in 2016, which would put them at an all-time high. The
growth of luxury car sales is also easily outpacing the growth in sales in several
other luxury segments, including the aforementioned art and wine, as well as hotels
and food. To give an even clearer picture of how hot the luxury car market is
amongst the wealthy, according to a report from Bain, the overall luxury good
market is expected to hit $1.2 trillion in 2016, with 40 percent of that spending
going towards luxury and exotic vehicles.
Top of the Line Vehicles Seeing Most Growth
What’s more, it’s not just the common names, like BMW, Audi, Mercedes and others
like them that are seeing the most growth. While these carmakers are responsible
for a large majority of the growth, it’s actually the most expensive and rare names
that are growing the fastest. Names like Lamborghini, Ferrari and Rolls Royce and
other top tier carmakers are seeing the highest growth rates with 20 percent or
more each year. While these top-of-the-line companies represent the smallest
segment of the luxury market they are outselling everyone else.
Plenty of Foreign Buyers
So who are the lucky owners fortunate enough to be snatching up these exotic
vehicles? According to Bain, Russia, China, Indonesia and the Gulf states are
responsible for the fastest growth. In fact, buyers from the Gulf are purchasing these
vehicles in their home states, as well as in other locations when they are staying in
their additional homes. Not even the ongoing recession is slowing down buyers of
these vehicles in Russia, who are taking advantage of their U.S. dollars that are
stashed away in foreign locations. Meantime, as for the previously mentioned
private jets and yachts, they are headed in the opposite direction. Private jet sales
are set to decrease by 5 percent in 2016 and yacht sales are expected to be stagnant.
Overall, the luxury goods market is expected to grow this year, by 4 percent over