LOCAL CPA FIRM BUCKS TREND
GROCO launches Social Media campaign with Facebook page and Tax Ninja Blog
FREMONT, Calif., August 25, 2009 - Opting not to run to the hills to take cover, but rather to charge forward, GROCO is adding a new business lexicon which includes the words tweet, tag and post. These are words that have recently taken on new definitions to the commoner. The spreading use of social media is causing many accounting firms to turn their heads in its direction, including Greenstein, Rogoff, Olsen and Co, LLP.
In addition to traditional mediums such as the recently announced corporate mixers with Coamerica Bank, Wells Fargo and Luminous Investments, GROCO is reaching its hand into the Social Media market with the launch of their new Social Media campaign. “Social Media has become a large part of the younger generation. In order to reach them, you have to travel down the right channel.” says Alan Olsen, Managing Partner.
Building upon the success of their blog at GROCO Community, Olsen understands that with the increasing change in technology, social media is necessary in order to network with those entering the work force. This use of Social Media is allowing GROCO to develop relationships with current and prospective clients in a cheap, fast and effective way.
GROCO started its social media launch with its new “GROCO Tax Ninja Blog.” The blog was designed to help individuals stay up to date with strategies on how to battle their problems with the IRS. It features articles, podcasts, links and other information about the company. You can view the blog at www.grocotaxninja.com.
However, the blog is only the beginning of their social networking. With the increasing popularity of Facebook, LinkedIn and Twitter, GROCO has also created profiles on these networks where fans can easily link to the blog and learn of new tax updates and events that GROCO is involved in.
GROCO plans to expand their use of Social Media with other networks and new blogs. They are already working on a leadership blog that will feature a Leadership Video Series and articles on developing leadership skills. This blog can be found at www.grocoleadership.com.
Please visit GROCO’s website www.groco.com for links to GROCO’s new social media pages.
About Greenstein Rogoff Olsen & Co., LLP, CPAs
Since 1964, Greenstein Rogoff Olsen & Co. has been
trusted advisors to the highly successful in the Greater Bay Area. A full-service CPA firm,
GROCO provides accounting, tax, financial, wealth preservation, and strategic planning
support. Consistently ranked as one of the Top Accounting Firms in the San Francisco Bay
Area, it has been recognized nationally as one of the
Best-Managed CPA Firms in the U.S., Best Financial Planning Firms in the U.S.,
Fastest-Growing Companies and Best Place to Work in the Bay Area.
With offices in Fremont, Danville, Palo Alto, and San
Francisco, GROCO specializes in accounting and consulting services to leading Venture
Capital partners and emerging companies in the Silicon Valley. Expert services include income
tax planning, income tax preparation, strategic business consulting, business valuations, bill
paying, estate planning, estate administration, trustee services, financial statement
preparation, and much more.
Offices:
39159 Paseo Padre Pkwy, Ste 315, Fremont, CA 94538
370 Diablo Rd, Ste 103, Danville, CA 94526
2479 E. Bayshore Rd, Ste 700, Palo Alto, CA 94303
50 California St, Ste 1500, San Francisco, CA 94111
Phone: 510.797.8661 = Fax: 510.797.1791
= www.groco.com
Media Contact:
--------------------
Rebecca Seipert
P: 510.797.8661
F: 510.797.1791
rseipert@groco.com
|