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DIRECTOR OF BUSINESS VALUATIONS AT GREENSTEIN ROGOFF OLSEN & CO. RECEIVES NACVA CERTIFICATION

Jeff Faust is one of only a handful in the Bay Area to earn Accredited Valuation Analyst designation from the National Association of Certified Valuation Analysts.

Jeff FaustFREMONT, California, June 7, 2007 – Greenstein Rogoff Olsen & Co. LLP, one of the Bay Area’s top CPA firms, is proud to announce that Jeff Faust, Director of Business Valuations, has earned the professional designation Accredited Valuation Analyst (AVA) granted by the National Association of Certified Valuation Analysts (NACVA). Jeff has been providing business valuation services to the firm’s clients since he joined his practice with Greenstein Rogoff Olsen & Co. in March of 2006. This NACVA professional designation validates the significance of Jeff’s contribution to the firm and gives potential clients additional confidence in the world-class business valuation services being provided.

In line with passing the bar or becoming a Certified Public Accountant (CPA), this achievement is the result of many years of hard work. In his announcement, NACVA President and CEO, Parnell Black, MBA, CPA, CVA, noted, “The designation is an indication to the business, professional, and legal communities that Jeff has met NACVA’s rigorous standards of professionalism, expertise, objectivity and integrity in the field of Business Valuation, Litigation Support and related consulting disciplines.”

Accredited Valuation AnalystAs an AVA candidate, Jeff had to first complete a rigorous week long training course and pass the 4 hour examination, which includes sections on Ethics, Valuation Standards, Valuation Theory and Valuation Case Law. In addition to the exam, Jeff had to complete a 50-hour in-office case study and submit a complete business valuation report, which determined if his work met NACVA’s professional criteria. Having met the necessary requirements, including a minimum of two years experience in Business Valuations and the attainment of a business degree from an accredited university, Jeff was also required to demonstrate his knowledge in accounting fundamentals and forensic accounting concepts, furnish professional and personal references and be subject to credit and background investigations.

The valuations Jeff provides include Estate/Gift Tax, Family Limited Partnerships (FLPs), Employee Stock Ownership Plans (ESOPs), Stock Options (409a and 123R), Corporate Planning and Transactions. He has been involved in hundreds of transactions and has played key roles in the structuring of management buyout programs, management transition programs, stock option plans, and ESOPs. In addition to valuations, Jeff provides stock option administration and consulting services to the firm’s already comprehensive business consulting division.

AVA accredited appraisers are recognized as experts in the valuation field and Jeff is one of only a handful of business valuation analysts in the Bay Area to achieve the coveted accreditation.

About Greenstein Rogoff Olsen & Co., LLP

Greenstein Rogoff Olsen & Co. are the CPAs for Silicon Valley's most successful people. Consistently ranked as one of the top accounting firms in the San Francisco Bay Area, Greenstein, Rogoff, Olsen & Co is a full service CPA firm providing accounting, tax, financial, and strategic planning for the highly successful. In business since 1964, GROCO has offices in Fremont, Palo Alto and San Francisco, California. We provide consulting services to high net-worth individuals and closely held businesses and have special expertise in providing accounting services to the leading Venture Capital partners in the Silicon Valley.

Our primary services include income tax planning, income tax preparation, strategic business consulting, business valuations, bill paying, estate planning, estate administration, trustee services, and financial statement preparation. Our clients have participated in building companies like Google, Skype, America Online, Oracle, Sun Microsystems, Compaq, Macromedia, Ebay, and Genentech. Access www.groco.com for more information.

GROCO: Trusted Advisors to the Highly Successful - Since 1964.

FOR IMMEDIATE RELEASE
Media Contact:
Dennis Wolfe
P: 510.797.8661
F: 510.797.1791
dwolfe@groco.com

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