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LEADERSHIP, GREENSTEIN ROGOFF OLSEN & CO. OUTLINES "EMPLOYEE TO ENTREPRENEUR" STRATEGIES

Managing Partner, Alan L. Olsen, introduces his firm’s new program, "The Power Within You"

Alan L. Olsen

FREMONT, Calif., February 23, 2010 – What is the difference between an employee and entrepreneur? Greenstein, Rogoff, Olsen & Co. has the answer. The firm is a strong advocate of the “Employee to Entrepreneur” theory.

Managing Partner, Alan L. Olsen recently presented GROCO’s newest program entitled, “The Power Within You” at a BYU Management Society meeting in Walnut Creek, CA. To succeed, businesses must adapt to new economic models while still continuing to invest in leadership and development.

This new program discusses five important steps to becoming an entrepreneur. 1) Start with a desire, 2) Create a vision, 3) Communicate with others, 4) Take Risks and 5) Be accountable to someone. Part of this new program outlines the expectations for each employee at GROCO.

Olsen stated, “Each employee at GROCO is encouraged to create their own personal growth plan, be responsible and think outside the box. We are already seeing tremendous results. Instead waiting to be told what to do, we see employees going the extra mile and facing the challenge.”

Being an entrepreneur doesn’t always require starting a new business. Simply, some of the best entrepreneurs become more innovative, creative and driven for the organization with whom they work. It becomes less about the money or financial gain and more about developing processes and inspiring others to follow.

For more information on “Employee to Entrepreneur” strategies please visit www.groco.com.

About Greenstein Rogoff Olsen & Co., LLP, CPAs

Since 1964, Greenstein Rogoff Olsen & Co. has been trusted advisors to the highly successful in the Greater Bay Area. A full-service CPA firm, GROCO provides accounting, tax, financial, wealth preservation, and strategic planning support. Consistently ranked as one of the Top Accounting Firms in the San Francisco Bay Area, it has been recognized nationally as one of the Best-Managed CPA Firms in the U.S., Best Financial Planning Firms in the U.S., Fastest-Growing Companies and Best Place to Work in the Bay Area.

With offices in Fremont, Danville, Palo Alto, and San Francisco, GROCO specializes in accounting and consulting services to leading Venture Capital partners and emerging companies in the Silicon Valley. Expert services include income tax planning, income tax preparation, strategic business consulting, business valuations, bill paying, estate planning, estate administration, trustee services, financial statement preparation, and much more.

Offices:
39159 Paseo Padre Pkwy, Ste 315, Fremont, CA 94538
370 Diablo Rd, Ste 103, Danville, CA 94526
2479 E. Bayshore Rd, Ste 700, Palo Alto, CA 94303
50 California St, Ste 1500, San Francisco, CA 94111

Phone: 510.797.8661 = Fax: 510.797.1791 = www.groco.com

Media Contact:
--------------------
Rebecca Seipert
P: 510.797.8661
F: 510.797.1791
rseipert@groco.com

Contact Us
39159 Paseo Padre
Pkwy, Suite 315
Fremont, CA 94538
510.797.8661
510.797.1791 (Fax)
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