About Us

Consistently ranked as one of the top accounting firms in the San Francisco Bay Area, Greenstein, Rogoff, Olsen & Co, LLP (GROCO®) has been the trusted advisor to the highly successful since 1964.

Greenstein, Rogoff, Olsen & Co., LLP is a full service Certified Public Accounting firm located in the Silicon Valley region of the San Francisco Bay Area. Founded by Morey Greenstein, the practice has grown into a premiere regional accounting firm with offices in Fremont, and Palo Alto. GROCO® provides strategic accounting, tax, financial, wealth preservation, business valuation, planning and consulting services to high net worth individuals, closely held businesses and individuals expecting significant liquidity events. Specific expertise includes delivering these services to Venture Capital partners and individuals associated with family offices. Many named partners in the largest VC firms are long-time clients of GROCO, in some cases, multiple generations. Successful companies that have been assisted by GROCO VC clients include:

Google, Oracle, Yahoo, Intuit, EBay, Compaq, America Online, Sun Microsystems, Genentech

At GROCO, we are trusted advisors and partners who carefully evaluate your complete financial and business objectives to provide you with strategic and innovative solutions that will positively impact your bottom line.

GROCO’s Awards and Recognitions:

• Best Place to Work by Accounting Today
• Best Managed Firm by Inside Public Accounting
• Top Tax Preparer by Silicon Valley/San Jose Business Journal
• Fastest Growing Company by Silicon Valley/San Jose Business Journal
• Best Place to Work by San Franscio Business Times
• Quality & Innovation by CEO to CEO
• Top Financial Planner by CPA Wealth Provider

We Back Up Our Commitment to Quality

We endeavor to provide the highest quality services possible. In February 2006, GROCO® successfully completed a rigorous peer review of its accounting and auditing practice. The reviewer concluded the firm complies with the stringent quality control standards set by the American Institute of Certified Public Accountants (AICPA), the national professional organization of CPAs.

The peer review of GROCO® was performed by a team of licensed, independent CPAs who qualified under the program's requirements for service as a reviewer. The objective of the peer review is to determine whether a CPA firm has suitable quality control policies and procedures and is complying with them.

Its unmodified report indicates GROCO® measures up to the accounting profession's high standards of quality and professionalism.

We Participate in Community Advancement

GROCO® is actively involved with supporting many Community Programs. Every year, our annual budget for supporting local charities can easily exceed $100,000. Local charities such as the Washington Hospital Foundation, Ohlone College Foundation, Fremont Education Foundation, Alameda Library Foundation, Bay Area Council for the Boy Scouts of America, the Niles Rotary Club, Citizens for Better Communities, LOV Newark, and Fremont Chamber of Commerce are examples of some benefactors to our donations.

The Alan and Susan Olsen Grant Fund was established to assist hard working economically disadvantaged Bay Area Children. The Grants are issued to Children in the Bay Area attending BYU-Idaho. These students will have the opportunity to receive an education based on the "Harvard Learning Models" that President Kim Clark has developed.

Greenstein, Rogoff, Olsen & CO. LLP has been recognized as a leader and partner with the community in the San Francisco Bay Area since 1964 and is especially proud to support programs that benefit Fremont's educational efforts.

The Firm is a Member of the Following Professional Organizations:

American Institute of Certified Public Accountants
The California Society of Certified Public Accountants
MSI Global Alliance
National Association of Certified Valuation Analysts (NACVA)

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