It All Comes Down to Making Choices
By Alan Olsen
The business world,
just like life,
is full of choices.
Everything we experience in life
comes with choices.
Of course, some choices are
very simple, like what shirt to wear on a given day, and others are extremely
difficult, like where to invest your hard-earned money.
So what makes some choices more
difficult than others? There are many reasons, but essentially it all comes
down to the fact that with every choice there
is some level of pain that comes with it. In fact, according to Jeff Hayzlett –
CEO of Hayzlett
Group, with whom I spoke recently, there is some pain in everything. “There
always is. Pain of learning,
pain of love, pain of everything.”
Don’t Succumb to Excuses
and pain and the fact that success
all comes down to overcoming excuses and making tough choices. Jeff talked
about an experience he had when he was writing his book: Think Big Act
Bigger. “I listed pages of excuses. I went out and crowed sourced
amongst my friends and said give me the list of excuses. ‘Well we can’t
activate that on Thursday because the best day to activate content is on
Tuesday,’ or ‘we tried it before,’ or ‘it’s not in the budget,’ which is a
common one. You know, it’s all about making choices.” In
fact, according to Jeff, that’s
what you have to do in life.
You have to decide, if that’s what you want to do then you go out and do it. It
may not go how you want, but it’s ok to fail.
Then you pick up the pieces and try something different. There is always the
possibility of pain, but pain exists on both sides of the equation.
Give up Something to Get Something
That is what makes some choices so
difficult. It’s usually easy to choose between something good and something
bad, but when you have to choose between two unknowns or two options that are
both good, the pain level can feel too high to move forward. However, that is
what making choices
is all about. Jeff
said, “You have to learn that you have to give up something to get something. That’s
the first step of being on that journey is to figure out what that pain is
going to be and to understand that no one is going to die in the process.” Jeff expressed
the importance of making those decisions early on that you want to go to a
certain place or accomplish a certain goal. Then you’re going to have to make choices and
sacrifices along the way.
Don’t Let the Pain Stop You
No one wants to fail, but in order to succeed
we all have to make choices. The
other option is to do nothing, which brings the same result as failure, because
you accomplish nothing. In fact, even if you make a bad choice you
still get the benefit of learning
from that choice.
On the other hand if you cower from the possible pain and avoid making a choice, then
you end up gaining nothing. There will be pain with choices, but
there will also be reward.